Editorial Guidelines

Last reviewed: 30 September 2026 • How content is created at MDMJAY Media

Welcome to MDMJAY Media. This page explains how we create content for the site: how we research and review things, how the site makes money, how we use AI, and what happens when we get something wrong. The aim is simple — you should always be able to trust what you read here and understand why it was written.

1. Who’s behind MDMJAY Media

MDMJAY Media was founded and is run by Myles Deane Montrose Jury (hence the name, MDMJAY): a media designer and creative working across design, game development, music and digital media. Myles is a trained musician and game developer with a love of all things creative media, and has studied and worked in the field for over 20 years.

Most of the content here is written by Myles. As MDMJAY Media grows, other writers and contributors will be named on the articles they write and will follow these same guidelines.

2. What we cover

The blog and Resources section focus on creative digital media, from first idea to launch:

• Design — graphic, web, logo and brand design

• Game development, especially indie and solo development

• Music and audio projects

• Creative tools, software and AI

• Marketing, SEO and social media for creatives

• Data, organisation and project management for creative work

It’s written for people who make things — beginners, hobbyists, indie creators, freelancers and established media brands alike.

3. Mission and standards

Our mission is to give the creative community honest, practical and useful information, for free. Every piece we publish should:

• Be genuinely helpful to the reader, not written just to rank in search engines

• Be accurate at the time of publishing, with sources linked where it matters

• Make it clear what is fact, what is opinion and what is a best guess

• Be easy to read and accessible — plain language, clear headings and alt text on every image

• Be original — our own words, and our own images wherever possible

4. How reviews work

Why we do reviews

We love learning about, researching and testing new tools for media and entertainment design. Behind every game that gets developed, every advert that gets shown and every digital media project that gets finished, there’s a community of people who helped make it and people who loved seeing it. We want to be a source of real information that helps those people make informed decisions.

How we test

Wherever possible, we use a product ourselves before reviewing it — for example, using software on a real project or playing a game for a meaningful amount of time. Reviews say how the product was tested and for roughly how long.

When hands-on testing isn’t possible

Sometimes we can’t test something directly, for example because of cost or availability. In that case the article is clearly labelled as research-based, and it is built from:

• Official documentation, specifications and pricing

• Our own experience with similar tools or games

• Feedback from real users on sources such as Steam reviews, Reddit, Trustpilot and specialist forums — looking for patterns across many opinions rather than relying on one-off comments

What we look at

When reviewing products, techniques or tools, we look at:

• Ease of use and learning curve

• Features, compared with what people actually need

• Price and value, including subscriptions and hidden costs

• Performance, reliability and expected lifespan (for example, a game’s completion time)

• Support, community and how actively it’s updated

• Who it’s best for — and who should skip it

Honesty

Reviews include weaknesses as well as strengths. If something isn’t worth your money, we’ll say so. A review reflects our opinion at the time it was written, and we’ll update it if a product changes significantly.

5. Independence: how the site makes money

We’re committed to keeping the site’s content free, because not everyone can afford premium content. To make that possible, the site earns money in a few ways:

• Affiliate links — a small commission when you buy through certain links, at no extra cost to you

• Advertising — ads selected and served by networks such as Google AdSense

• Our own products — such as detailed PDF reports and certificates linked to some quizzes, and in future templates or courses

• Services — freelance design and creative work

• Sponsored content and gifted products — occasionally

The rules we follow so money never affects what you read:

• Money never buys a positive review. Brands can’t approve or edit a review before it’s published.

• Affiliate links are labelled where they appear, and explained on the Disclaimer page.

• Sponsored or paid-for content is labelled “Ad” or “Sponsored” at the top, in line with UK advertising rules (the ASA’s CAP Code).

• Gifted, loaned or discounted products are disclosed in the article.

• When we recommend our own products, we make it clear they’re ours.

• We turn down partnerships that don’t suit the site or its readers.

6. How we use AI

We use AI tools as an assistant, not a replacement for our own judgement. AI can be useful for generating ideas and improving readability, but it is also prone to errors, inaccuracies and inconsistencies — which is why human oversight is essential.

What AI helps with

• Brainstorming ideas, outlines and getting past writer’s block

• Research support — always checked against original sources

• Editing for clarity, grammar and readability

• Building and coding some of the interactive tools in the Resources section

• Creating some graphics

What AI doesn’t do

• Publish anything without a person reading, fact-checking and editing it first

• Write the opinions or experiences in a review — those are always our own

• Invent quotes, testimonials, statistics or sources

Checks we make

• Facts, figures and claims are verified against reliable original sources

• Every interactive tool is tested by us before it goes live

• AI-generated images are labelled as such and are never used to depict real people or real events

7. Accuracy, sources and fact-checking

• We link to original sources — official documentation, the developer or the original research — rather than second-hand summaries wherever possible.

• Prices, features and platform details are checked at the time of writing and marked as correct at that date, because they change quickly.

• Opinions are presented as opinions.

• Older articles are reviewed and updated over time, and significant updates show a “Last updated” date.

8. Corrections and updates

If we get something wrong, we’ll fix it.

• Small fixes such as typos and broken links are corrected without a note.

• Factual errors are corrected promptly, with a short note at the end of the article explaining what changed and when.

• Spotted a mistake? Email info@mdmjaymedia.com with a link to the page and what’s wrong. We aim to reply within 14 calendar days.

9. Images, credit and copyright

• Featured and article images are custom-made wherever possible — for example in Canva, or generated with AI text-to-image tools such as NightCafe and then edited by us with image-editing tools.

• Every image has a description, descriptive alt text for screen-reader users and a caption, and AI-generated images are identified as such.

• Screenshots, cover art and trailers belonging to others are used for review and commentary, with credit, under UK “fair dealing” rules.

• Stock or third-party images are used within their licence terms and credited where required.

• If you own content used on the site and have a concern, email info@mdmjaymedia.com.

10. Quizzes, calculators and interactive tools

The tools in the Resources section are designed to be fun, useful or both. They follow these principles:

• Fun tools are light-hearted and never mean-spirited about real people or groups.

• Estimation tools explain their main assumptions and are clearly presented as ballpark figures, not advice.

• Tools that touch on wellbeing (such as burnout) are handled with care, never make a joke of people who are struggling, and point to proper support.

• Any paid extra, such as a detailed PDF report or certificate, is clearly marked as paid, with the price shown, before you click through.

11. Sensitive topics

When writing about mental health, burnout, money or other sensitive subjects, we write with care, avoid sensationalism, don’t present content as professional advice, and point readers to appropriate support.

12. Comments and community

Where comments are open, discussion and respectful disagreement are welcome. We remove spam, self-promotion, hate speech, harassment, other people’s personal information and anything illegal. Comments are moderated both before and after they appear.

13. Contact

For questions, suggestions, corrections or partnership enquiries, please email info@mdmjaymedia.com.